Can You Really Influence Behaviours?
31st July, 2019 |
Google the word influence and the definition you get is “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.”
Consumers today are bombarded with products, advertisements and promotions so when a trusted friend recommends a product, we instinctively want to try and the desire to buy is elevated.
Today, Influencers have a large community of followers. Followers that trust, admire and even identify the Influencer as a friend.
So when an Influencer promotes a product, they are telling their trusting followers that they have given the product their tick of approval. Interest is piqued and further discovery of said product has been set in motion.
“Influencer marketing delivers 11x higher ROI than traditional forms of digital marketing”
Partnering with the right Influencer is paramount to the success of your campaign.
You may be shocked to learn some Influencers do turn campaigns down as they may not feel the product or brand is the right fit for them or their followers.
It’s important for your brand reputation to find the right synergy between Influencer and product. Match-making is 80% of the campaign’s success!
If you really want to influence a behavior and garner the greatest results from your campaign, it really is as simple as:
ONCE is never enough! Find an influencer that resonates with your brand identity and plan out a calendar of posts with a mix of images, video’s and stories to help build greater trust with their community.
TWO much info can be overkill. Make sure your messaging is on point! Short, sweet and precise, captions need to sound authentic and exciting to be properly heard. Being too tactile may kill the vibe.
THREE really is better than one! Engage a Macro Influencer to lead your campaign and follow up with a couple of mid-tier or even micro influencers to reach a wider yet targeted audience.
Still too daunting? Give us a shout and let us take the guesswork out of the Influencer Marketing maze.
