Big Sales Are Coming! Are You Ready to Activate the Right Influencers?

Looking to boost sales and build your brand in Singapore this final quarter? The key to winning big during sales events like 11.11, Black Friday, Cyber Monday, 12.12 and Christmas isn’t just about having an offer. It’s about getting noticed.

Our influencer marketing agency provides a powerful solution to this problem, combining expert social media management with high-impact content creation and UGC marketing to ensure your brand story connects with customers and drives tangible results.

So, how do you make sure your influencer marketing actually works and makes your brand stand out?

The Key Sales Dates You Can’t Miss

Mark your calendars!
These are the exact dates for your Big Sales Campaigns:

• 11.11 (Singles’ Day): 11 November
• Black Friday: 29 November
• Cyber Monday: 2 December
• 12.12: 12 December 
• Christmas & Festive Campaigns: All December

These dates aren’t just “big”, they’re massive opportunities for influencer campaigns, creator collaborations, and social media buzz.

If you want your brand to stand out, you need a planned and strategic approach, not last-minute posts.

Biggest Pitfalls We See in Influencer Marketing

We get it… running influencer campaigns can be tricky, especially during peak sales season. Here are some of the most common challenges we see from our over a decade of experience in working with brands:

• Influencers are booked too late 

Top creators are already snagged by competitors, or you end up paying a premium because every brand is trying to book them.

• No clear creator strategy 

Without direction, your content gets lost in the noise and engagement drops.

• Last-minute campaigns 

Rushed timelines drive up costs and make it harder to see real ROI.

• Over-reliance on ads 

Putting most of your budget into ads while neglecting influencer and UGC content means missing out on authentic conversions and long-term loyalty

• Overlooking small creators

Micro-influencers and niche creators are often ignored, even though they usually deliver the highest engagement and ROI.

Sound familiar? Don’t worry, you’re not alone!

How to Make Influencer Marketing Work for Big Sales

Here’s how to cut through the noise and get results this season:

• 1️⃣ Book the Right Creators Early

Micro, macro, and niche influencers all play a role. Micro-influencers have highly engaged communities, while macro-influencers give you wide reach. Start planning now so you can lock in creators who truly align with your brand.

• 2️⃣ Leverage Instagram SEO

Your content won’t convert if nobody sees it. Use keywords and Instagram SEO strategies to make your posts discoverable not just to your followers but to new audiences searching for products like yours.

• 3️⃣ Which Metrics are you Using to Choose Your Influencers?

Followers are nice, but engagement and audience match matter more. Look at past performance: did they actually drive sales or just likes? This ensures your spend translates into real ROI, not just vanity metrics.

• 4️⃣ Activate Micro/Niche Creators with Affiliate Programs

Give performance-based incentives like discount codes, affiliate links, or revenue splits. This motivates creators to actively sell, not just post, creating a win-win for you and the influencer.

Our Previous Campaigns Wins

Seeing is believing.
Here’s what we’ve done in the past:

✨ 11.11 2023 with Shopee
We activated 39 creators with a combined reach of over 1.1M followers. In just two days, their content drove more than 230K impressions and created massive buzz during the biggest sales event of the year.

✨ 11.11 2024 with Nizoral Derma Daily
Our goal was simple: drive sales to their eCommerce store. With the right mix of creators, like @evonnz and @andathesea_, the campaign delivered engaging content that sparked awareness and drove results.

This is the power of a well-planned influencer campaign: not just reach, but traffic, engagement, and real conversions.

Ready to Activate Your Influencers?

The biggest sales dates of the year are coming fast. Don’t wait until it’s too late.

Let us help you:

• ✨ Find the right creators for your brand

• 🎯 Plan campaigns that actually convert

• 📂 Manage content, briefs, and UGC seamlessly

📩 Send us an email at info@indiecollaborates.com today, and let’s map out your influencer marketing plan so your brand is seen, heard, and remembered this big sales season.

Don’t forget to follow us for daily marketing trends, campaign updates and other fun stuff on Instagram @indiecollaborates