Xmas
Influencer Marketing
Increase Sommersby cider purchases during the festive and key consumption periods.
6
785,000
220,439
283,751
4
29,700
7
85,982
101,838
@Pflugyou: I love the refreshing balance of Sommersby
@Freudianleak: Christmas party best thing to drink by the BBQ
Interval
Influencer Marketing
Drive awareness for the new range of Interval sneakers
4
250,000
32,378
54,226
3
7,116
Nice kicks! love the colours This looks so cool I want to buy
Case launch for Huawei China
Influencer Marketing
Launch of new OtterBox phone case for Huawei devices in China. Create awareness surrounding launch and drive interest in the brand using a strong mix of prominent KOL’s in China.
7
63
10,577,000
14,449,000
4,469
3
36,012
54,001
1,554
I really want to buy this phone case, especially the transparent colour. The function of preventing smash shockproof is suitable for me, I would definitely buy one for my Huawei.
Whitening Deep Serum
Influencer Marketing
To drive awareness and promote sales by increasing "reason to buy" and usage occasions in conjunction with Chinese New Year.
8
674,000
232,812
267,487
10,695
2
The Shoppes at Marina Bay Sands
Influencer Marketing
To create awareness surrounding the new collections within MBS Shoppes.
7
1,018,200
200,588
297,846
2
21,084
5
35,936
40,395
Mango Spring-Summer Collection
Influencer Marketing
Create awareness and drive sales surrounding the new Spring Summer collection from Mango.
17
309,000
1,120,680
1,502,674
64,606
21
Star Wars – May the 4th Be With You
Influencer Marketing
Celebrate the special date and create awareness around Lego’s Star Wars product.
2
246,700
47,856
75,418
3
6,168
5
445,030
498,237
Hydrating Lotion
Influencer Marketing
To educate beauty and makeup enthusiasts in Singapore on the benefits of applying Hada Labo Hydrating Lotion.
21
910,000
260,691
362,563
7,267
1
L’Essential Foundation
Influencer Marketing
Create awareness and drive sales surrounding the launch of the new L'Essential Foundation by Guerlain.
3
242,000
159,948
225,384
8,040
3
Grab Pets
Influencer Marketing
To drive awareness to the launch of Grab Pets and its USP‘s of pet insurance and trained drivers.
8
847,000
395,887
546,609
4
33,608
@Archyanlfigo: Wow thanks that helps a lot
ANR Eye Supercharged
Influencer Marketing
Create awareness for the new product, and educate the audience on its USP’s.
6
387,000
164,951
241,629
13,189
3
@Aini_dans: Hey Nural…. For years… I’ve looking for a good eye cream for those fine lines and dark rings… hopefully this will be the ULTIMATE working one…
@Ermanalia28: I’ve been using the range from Estee Lauder’s advance night repair for months and hands down their eye cream repair intensive recovery Ampules really gives amazing results… Major love (heart emoji) for Estee Lauder ANR range
DBS Visa Credit Card 2018
Influencer Marketing
Draw attention to the USP’s of their new card.
8
1,014,100
173,191
236,903
2
23,837
29
217,757
268,195
Cotton On Crew
Influencer Marketing
To acquire new followers, increase traffic and conversions on Cotton On's online and retail stores.
25
504,000
310,316
363,726
23,591
5
#helloneighbour
Influencer Marketing
To stay connected with neighbors during the Circuit Breaker period and remind people “we are all in this together”.
9
1,106,400
768,998
966,983
34,767
3
Fiorever launch
Influencer Marketing
Bvlgari wanted to drive awareness and hype using upcoming Singaporean influencers.
11
275,400
118,140
168,277
8
21,775
43
91,817
110,163
@Emma.soh: This is nice. How much stuff can u fit inside
