Holiday Influencer Marketing: Lessons from Ocean Spray, IKEA & LEGO
29th September, 2025 |
The holiday season, with its cherished family traditions and cozy rituals, can either skyrocket your sales or drain your budget. For brands in Singapore, the key to success lies in a thoughtful approach to holiday influencer marketing.
Many brands rush into Q4 without their holiday social media strategy, only to find that top Singaporean family influencers are already booked. Rushed campaigns with weak briefs fail to connect with audiences in a meaningful way, and budgets soar.
Your competitors are already flooding their feeds with promos, but families aren’t just looking for another discount code. They’re craving something deeper: holiday campaigns that feel playful, warm, and memorable.
Here’s how global brands made it happen last year:
Lighthearted rivalry with #TeamCanned vs #TeamHomemade turned into a viral conversation. This proves how humor and relatability can dominate the attention economy.
A festive pet-parent challenge drove community content and social proof at large scale. Low-cost, high-engagement, and deeply personal.
- 3. LEGO x Fortnite “Brick Life” Launch
By tripling creator involvement (from 24K to 70K), LEGO showed the power of building digital play communities where families can connect and co-create.
- 4. Morrisons’ Emotional Storytelling
Their quirky “singing oven gloves” Christmas ad tapped into family traditions and heartfelt narratives. This campaign proves that simple stories often last the longest.
Your Strongest Q4 Starts Here
These campaigns weren’t just about sales, they created moments people wanted to be a part of again and again. For your brand, this means becoming more than just a product on the shelf. It’s about inspiring traditions, sparking conversations, and positioning yourself as a trusted companion in everyday family life. This is the essence of effective holiday influencer marketing.
At Indie Collaborates, this is where we shine. We design campaigns that feel authentic and memorable, while driving real business results.
✨ Let’s help your brand turn everyday traditions into yearly highlights.