Holiday Influencer Marketing: Lessons from ZALORA, Sephora, & Dior
29th September, 2025 |
The holiday season is a make-or-break period for Singapore’s fashion and beauty brands. It can either skyrocket your sales or drain your marketing budget. The secret to success? A solid influencer marketing strategy.
Too many brands in Singapore rush into Q4 without a plan, only to find that top beauty and fashion influencers are already booked and their rates have soared. The wrong influencer partnerships can drain your budget and lead to campaigns that get lost in the clutter.
But what if you could not only cut through the noise but also dominate the most profitable season of the year? The key isn’t just another discount code, it’s about creating compelling campaigns that spark desire and build trust. This is where global giants like ZALORA, Sephora, and Dior excelled last year, and their lessons are a masterclass in turning holiday influencer marketing into a strategic success.
Here’s how global brands made it happen last year:
Red spandex-clad teams took to the streets, surprising commuters and sparking viral conversations online. It’s proof that a bold, unexpected move can cut through the holiday clutter and dominate the attention economy.
- 2. Sephora’s Creator-Led LIVE Shopping
On TikTok Shop, creator-led live shopping and shoppable short-form videos drove urgency and real-time engagement, resulting in a 53% higher ROAS and double-digit gains in ARPU and conversion.
Their “The Ball Dreams” film, shot at Versailles with star ambassadors, built aspirational long-term brand equity. This shows that true inspiration is more powerful than a temporary discount.
Their annual Candle Countdown turned a retail tradition into a highly anticipated event, mixing scarcity with seasonal joy through exclusive fragrances and loyalty early access.
Your Strongest Q4 Starts Here
All these activations weren’t just about selling, they were about building anticipation and a community. This is the essence of holiday influencer marketing.
This is where we come in. At Indie Collaborates, we know how to create campaigns that are not only unforgettable but also revenue-driving.
📩 Send us an email at info@indiecollaborates.com today, and let’s map out your influencer marketing plan so your brand is seen, heard, and remembered this big sales season.
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