The Ins and Outs of Social Media Marketing for 2025
15th January, 2025 |
Social media marketing is evolving at lightning speed, and staying ahead means adapting to new trends while leaving behind outdated strategies. In 2025, brands are focusing on creating authentic connections, leveraging advanced technologies, and redefining how they engage with audiences. Indie Collaborates is here to help you navigate what’s in and what’s out in social media marketing this year. Here are The Ins and Outs of Social Media Marketing for 2025.
WHAT’S IN
1. Computer-Generated Imagery (CGI) /Fake Out-of-Home Marketing
Brands are using CGI to create surreal, attention-grabbing out-of-home campaigns designed to go viral online. These innovative strategies reflect the rising influence of AI in marketing, pushing brands to adapt to trends while maintaining ethical practices.
2. Employee-Generated Content (EGC)
Employee advocacy is a game-changer for building brand presence and trust. EGC offers authentic, relatable stories that foster loyalty and transparency, with 94% of consumers valuing brands that are open and honest.
3. Social Commerce Explosion
Social commerce on platforms like Instagram, Facebook, and TikTok make shopping more convenient. With enhanced features driving higher engagement, brands are now using live-streaming tools, like TikTok Live, to offer real-time interaction, reviews, and seamless shopping experiences.
WHAT’S OUT
1. Excessive Hashtag Use
The days of overloading posts with hashtags are gone. Brands are now focusing on concise captions that tell a story and connect with their audience. While hashtags still help reach wider audiences, using them too much or incorrectly can hurt performance. Keep hashtags relevant and test to see what works best for your brand.
2. Long-Form Content
Long, drawn-out storytelling is falling flat. Instead, short-form, episodic content with snappy storytelling is dominating social feeds. Audiences want brands to get straight to the point. Instagram carousels are good for bite-sized storytelling, especially with the new text features.
3. Following Trends Blindly
Copycat campaigns are out. Brands are creating their own trends and standing out. Instead of blindly chasing every trend, focus on strategies that align with your goals, showcase your unique voice, and engage the right audience. Build long-term customer relationships and create quality content for lasting results without wasting resources on fleeting trends.
In 2025, social media marketing thrives on authenticity and innovation. By adopting trends like CGI campaigns and employee-generated content while ditching outdated practices like excessive hashtags, brands can build trust and connect meaningfully with their audiences.
Want to know more? Follow us on IG @indiecollaborates for social media marketing tips or reach out to us at [email protected]
