Top TikTok Creators to Watch for 11.11 Campaigns, And Why They Convert
28th October, 2025 |
11.11 is right around the corner, and the smartest brands in Singapore aren’t waiting until the last minute. The key to winning this year’s biggest shopping holiday? Securing collaborations with the top TikTok creators who make content that actually converts views into sales.
TikTok has become the discovery engine for 11.11 shopping. Short-form videos spark impulse buys, creator-led UGC builds trust, and TikTok Shop makes conversions seamless. In fact, TikTok’s “shoppertainment” model, where entertainment meets shopping, could unlock up to US$1 trillion in market value across Asia-Pacific by 2025
As 11.11 draws closer, one thing is clear: before brands rush to launch discounts, they need to understand which types of creators actually drive conversions, and how to collaborate with them effectively
Why Do TikTok Creators Matter?
TikTok has become the go-to platform for discovery and impulse buys. With TikTok Shop making it easier than ever to go from watching to purchasing, users now rely on the app not just for entertainment, but for shopping inspiration too. Instead of glossy brand ads, consumers prefer creators who share honest, peer-style recommendations that feel authentic and relatable.
That’s where TikTok creators shine. They blend storytelling, humor, and real experiences to spark trust and action. Studies show that 70% of TikTok users have bought something after seeing it on the app, and creator-led campaigns see 2–3x higher engagement rates than on Instagram. For brands preparing for 11.11, this makes one thing clear: creators don’t just drive awareness. They drive conversions.
Creator List
A. Product Review Experts
Creators who test, compare, and break down products in detail — perfect for eCommerce and beauty brands.
- @jaejaepeanut (27.3K) – Honest, down-to-earth reviews that feel like advice from a friend.
- @emobsessed (32.5K) – Known for raw, authentic takes on trending beauty and lifestyle finds.
- @lryjewels (24.5K) – Showcases everyday jewellery pieces with affordable-luxury appeal.
💡 Brand Tip: Send creators early access to your 11.11 bundles — their “try-before-you-buy” videos build trust and urgency.
B. Lifestyle Storytellers
Creators who weave brand moments into day-in-the-life or aesthetic storytelling.
- @valeryteddybear (52.2K) – Mixes cosy lifestyle vlogs with fashion and wellness aesthetics.
- @vchongxo (11.9K) – Shares honest snippets of career and lifestyle growth, loved for relatability.
- @naomineo (1.8M) – Singapore’s OG storyteller, seamlessly blending family, beauty, and lifestyle content.
💡 Brand Tip: Collaborate with lifestyle creators for “Get Ready for 11.11” routines or mini-hauls that spotlight your products naturally.
C. Humor & Skit Creators
Creators who entertain first — but sell through relatability and comedic timing.
- @dyceandce (4.4M) – Duo creators known for witty couple skits that make brand messages unforgettable.
- @chloeabeth4545 (1.2M) – Blends humor with heart, turning everyday moments into viral hits.
💡 Brand Tip: Humor breaks the “ad fatigue” barrier. Use these creators for fun, shareable TikToks that highlight product benefits in disguise.
D. Trendsetters
Creators who move fast, jump on trends early, and define what’s next.
- @lukeychan6 (200.9K) – Charismatic and trend-savvy, always first on new TikTok audio or format shifts.
- @cayydences (1.7M) – Effortless trend-hopper who blends fashion, lifestyle, and creator humor flawlessly.
💡 Brand Tip: Involve trendsetters early — let them co-create your 11.11 hooks before trends peak.
E. Niche Community Leaders
Creators who dominate smaller but highly loyal audiences, driving deeper influence and conversions.
- @aimrun (382.2K) – Fitness and lifestyle creator inspiring community-driven motivation.
- @sherrinandyixi (4.6M) – Couple creators who represent family-friendly, aspirational storytelling that brands love.
💡 Brand Tip: Perfect for targeting micro-communities — from fitness to family — where trust equals conversion.
How Brands Can Leverage Them For Campaigns
Start early: 11.11 campaigns that perform best begin at least 2–3 weeks before the sale.
Blend creator types: Mix product reviewers + lifestyle storytellers for awareness and conversion.
Empower UGC: Repurpose creator content for TikTok Shop, paid ads, and website embeds.
Measure right: Track engagement + clicks + creator-led sales (not just views).
Want a FREE downloadable list of top-performing TikTok creator types for 11.11? Leave your details and we’ll send it over.
📩 Send us an email at info@indiecollaborates.com today, and let’s map out your influencer marketing plan so your brand is seen, heard, and remembered this big sales season.Don’t forget to follow us for daily marketing trends, campaign updates and other fun stuff on Instagram @indiecollaborates