Unlocking Brand Loyalty from Top Tech & Gadget Campaigns

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29th September, 2025 | Kristen Leaman

This holiday season, will your brand be part of the conversation or just another discount code? To stand out in Singapore’s competitive market, your brand need more than a quick sale. The most successful tech brands don’t just sell products; they create mystery, conversation, and moments that build long-term brand loyalty. 

However, we’ve seen many companies fall short by waiting until Q4 to plan, which leaves them scrambling and wasting valuable budget on the wrong influencers. The key to success is building anticipation, buzz and conversion, to ultimately build sustainble brand loyalty.

Here’s how global brands built anticipation and hype last year:

  1. 1. Sony PlayStation’s Hype Engine
    Leveraged discounts and even “accidental” leaks to spark urgency, proving the power of mystery and speculation to fuel chatter among gamer creators.

  1. 2. Samsung’s Accidental Buzz
    A well-timed “price leak” around the Galaxy Tab S10 series drove massive social speculation, showing how even controlled chaos can amplify excitement.

Held from November 14–17 at Singapore EXPO Hall 6B, The Tech Show 2024 engaged tech and gaming influencers to promote the event, share live updates, and create interactive content for their audiences. By placing influencers at the center of the campaign, the event amplified reach and engagement, showing the power of creators in building hype and anticipation for tech launches.

Your Strongest Q4 Starts Here

For your brand, a viral launch can be a one-time win, but sustained success requires building a loyal community. The challenge is turning that initial hype into lasting user engagement.

At Indie Collaborates, we turn product promotions into yearly highlights. Our team specializes in influencer-led campaigns, UGC contests, and emotional storytelling that not only drives real business results but also builds a loyal community around your brand.

📩 Send us an email at info@indiecollaborates.com today, and let’s map out your influencer marketing plan so your brand is seen, heard, and remembered this big sales season.

Don’t forget to follow us for daily marketing trends, campaign updates and other fun stuff on Instagram @indiecollaborates