Hunter – Launching a Heritage Brand in Singapore & Malaysia
The Challenge
Hunter, an iconic lifestyle brand, sought to increase brand awareness and drive market entry in Singapore and Malaysia. While globally recognised, the brand had no physical presence in these markets. The objective was to launch new stores and raise awareness through influencer‑led content and in-store events that showcased the brand’s product versatility, style and relevance to local audiences. Generic, short‑term influencer blasts would not suffice; Hunter needed to resonate across cultures and languages, build trust and ultimately get consumers through the door.
The Approach
Targeted Hyperlocal Influencer Selection::
We identified a cohort of hyperlocal micro‑ and mid‑tier creators who are fashion enthusiasts, lifestyle bloggers and cultural tastemakers. Hyperlocal influencers are known for authentic community‑based trust and targeted impact, making them ideal for driving store visits. Selection criteria included fashion fit, cultural relevance and clean engagement metrics.
Store‑Led Content & Event Activations:
Some creators visited the new Hunter stores, creating immersive content that highlighted product craftsmanship, versatility and styling tips. Posts included geotags and local hashtags to boost discovery, and stories guided followers through curated store tours. We coordinated in-store event activations timed around new launches, blending online buzz with offline experiences, an approach that builds loyalty and foot traffic by turning “Instagrammable spots” and neighbourhood shoutouts into revenue.
The Impact
Hunter successfully launched its stores in Singapore and Malaysia, establishing a presence in two new markets through seeding influencers and event activations within 6 months. The hyperlocal strategy turned online engagement into real‑world visits.
Platform: Instagram
Market: Singapore, Malaysia
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