Hunter – Launching a Heritage Brand in Singapore & Malaysia

Hyperlocal Style Champions Drive Hunter’s Market Debut

The Challenge

Hunter, an iconic lifestyle brand, sought to increase brand awareness and drive market entry in Singapore and Malaysia. While globally recognised, the brand had no physical presence in these markets. The objective was to launch new stores and raise awareness through influencer‑led content and in-store events that showcased the brand’s product versatility, style and relevance to local audiences. Generic, short‑term influencer blasts would not suffice; Hunter needed to resonate across cultures and languages, build trust and ultimately get consumers through the door.

The Approach

Targeted Hyperlocal Influencer Selection::

We identified a cohort of hyperlocal micro‑ and mid‑tier creators who are fashion enthusiasts, lifestyle bloggers and cultural tastemakers. Hyperlocal influencers are known for authentic community‑based trust and targeted impact, making them ideal for driving store visits. Selection criteria included fashion fit, cultural relevance and clean engagement metrics.

Store‑Led Content & Event Activations:

Some creators visited the new Hunter stores, creating immersive content that highlighted product craftsmanship, versatility and styling tips. Posts included geotags and local hashtags to boost discovery, and stories guided followers through curated store tours. We coordinated in-store event activations timed around new launches, blending online buzz with offline experiences, an approach that builds loyalty and foot traffic by turning “Instagrammable spots” and neighbourhood shoutouts into revenue.

The Impact

Hunter successfully launched its stores in Singapore and Malaysia, establishing a presence in two new markets through seeding influencers and event activations within 6 months. The hyperlocal strategy turned online engagement into real‑world visits. 

Platform: Instagram

Market: Singapore, Malaysia

MY Event 1
MY Event 2
MY Event 3
MY Event 4
SnapInsta.to_451063075_1271847657511924_2443982938607959358_n
SnapInsta.to_451239943_3287614391402141_6267770566775517271_n
SnapInsta.to_472631431_18479874370006091_5871979209561024828_n
SnapInsta.to_472710417_18479874562006091_2969397725766611472_n
SnapInsta.to_472717756_18479874262006091_2936545288920227236_n
SnapInsta.to_473617265_18483845458059321_6735639583259355919_n
SnapInsta.to_474082093_18483845305059321_7122956473716832542_n

Ready to Take the Next Step?

Tell us who you are and we will take it from there.