Income Insurance – Gifting Activation IC Inner Circle
Income Insurance – Gifting Activation IC Inner Circle
Income Insurance needed more than visibility for its Complete Life Secure policy. Insurance is not an impulse purchase. It is built on trust.
The objective was twofold: drive widespread awareness while demonstrating genuine community care. The brand required scale, but without sacrificing credibility or sentiment.
A conventional influencer blast would create noise. The task was to create belief.
We activated our IC Inner Circle Creator Community to build a large-scale, tiered seeding campaign.
The strategy combined:
Creators received CLS PR kits designed to encourage authentic storytelling around protection, responsibility and care. Messaging was guided, not scripted. The focus remained on relatability and lived experience.
Together with the client, we balanced breadth and depth. Macro voices drove scale. Micro creators strengthened credibility. Paid support ensured the strongest narratives travelled further.
The campaign delivered both reach and resonance.
Income Insurance achieved widespread awareness for CLS while reinforcing positive sentiment and community alignment.
This was not just product exposure. It was distributed trust at scale.
Tell us who you are and we will take it from there.
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