Income Insurance
The Challenge
Income Insurance did not have an existing advisor creator ecosystem. There was no content engine. No active social presence at scale. No unified voice.
Yet the opportunity was clear. Financial advisors hold credibility. With the right tools, they could become powerful digital advocates.
The objective was ambitious: build a community of advisor influencers from the ground up and equip them to create consistently, confidently and compliantly.
The Approach
We designed the AIP Programme as a structured enablement system, not a one-off training initiative.
The strategy centred on three pillars:
- Practical social toolkits to simplify content creation
- Ongoing newsletters to guide messaging and maintain momentum
- Workshops and masterclasses to build confidence and capability
Advisors were not expected to become influencers overnight. Together with the client, we focused on removing friction. Clear frameworks replaced guesswork. Repeatable content formats replaced uncertainty.
The emphasis was adoption through clarity. Make it easier to post than not to post.
The Impact
The programme translated structure into measurable behavioural change.
- 53-advisor creator network built from scratch
- Adoption accelerated from 0% to 39% active posting within 3 months
Income Insurance moved from having no advisor-led social presence to cultivating a growing community of active digital advocates.
This was not just training. It was the creation of a scalable, internal influence engine designed to unlock long-term business opportunity.
Market: Singapore
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