saint àvia
The Challenge
saint àvia sought more than aesthetic presence. The objective was sustained brand awareness and measurable account growth.
Organic content alone would limit reach. Traditional ads risked losing authenticity. The brand needed visibility that felt native, credible and performance-driven at the same time.
The task was clear: amplify authentic UGC through a structured paid strategy that would grow both audience and engagement without diluting brand equity.
The Approach
We combined influencer seeding with conversion-focused paid amplification.
Creators were selected to produce natural, product-led content designed to feel organic within the feed. From there, we identified top-performing assets and deployed them as dark ads, optimised for click-through performance.
The strategy focused on:
- Authentic UGC designed for paid scalability
- Continuous performance testing across multiple ad sets
- Budget allocation based on CTR and engagement signals
Over five months, 15 ads were deployed, with creative variations refined based on live data. High-performing content was scaled. Underperforming versions were retired quickly.
This was not sporadic boosting. It was disciplined amplification.
The Impact
The campaign delivered consistent engagement and click-through performance across paid social.
- Total ads run: 15 over 5 months
- Codey’s Dark Ad CTR: 2.89%
- UGC Mixed Dark Ad CTR: 2.49%
saint àvia strengthened brand visibility while driving qualified traffic through performance-led UGC.
The result was sustained account growth powered by content that felt authentic, yet operated with the precision of paid media.
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