Shopee
The Challenge
Shopee’s biggest sale dates generate traffic. The real opportunity lies in converting that traffic through trusted voices.
The objective was clear: activate and scale the affiliate network to capture peak demand during 11.11 and Black Friday Cyber Monday. This was not about awareness. It was about high-intent conversions driven by performance-led influencer partnerships.
In peak sale periods, competition intensifies. Every click matters.
The Approach
We built a structured affiliate activation strategy designed for scale and accountability.
Influencers were selected based on audience buying behaviour and proven conversion performance. Messaging centred on urgency, exclusive deals and clear calls to action, with swipe-up links and direct purchase pathways prioritised across Instagram Stories.
The focus was threefold:
- Rapid affiliate network expansion ahead of key sale dates
- Performance tracking at link and Story level
- Scaling top-performing creators while maintaining efficiency
For BFCM, the network was significantly expanded to maximise coverage and capture wider demand, without compromising tracking precision.
The Impact
The campaigns delivered measurable conversion performance across both peak moments.
11.11 Big Sale
- 27 micro - mid tier influencers
- 158,000+ total reach
- 5,664 total link clicks
- 3.56% average Story CTR
Black Friday Cyber Monday
- 67 micro - mid tier influencers
- 300,000+ total reach
- 8,134 total link clicks
- 2.71% average Story CTR
Shopee did not rely on seasonal hype alone. It mobilised a performance-driven affiliate ecosystem that translated peak attention into trackable, high-intent traffic and conversions.
Market: Singapore
Platform: Instagram
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