Stanley Sip & Stretch Activation
The Challenge
Stanley sought more than brand awareness in Singapore. The ambition was to anchor the brand within a wellness-first lifestyle.
The brief was clear: create a high-impact, on-ground experience with 16 curated KOLs that would bring Stanley’s philosophy of movement and mindful living to life.
The event needed to generate energy in the room and momentum online.
The Approach
We designed the Sip & Stretch activation as a community-led experience, not a static event.
Sixteen aligned KOLs were carefully selected to embody wellness, movement and everyday ritual. The environment was curated to be content-ready without feeling staged.
The focus was twofold:
- Deliver a meaningful in-person wellness experience
- Capture a high-volume content library to fuel ongoing campaigns
Creators were encouraged to document organically across formats, ensuring authenticity while maximising output. Content was amplified across Instagram to extend the moment beyond the event itself.
The Impact
The activation translated physical presence into digital scale.
videos and photos produced to power Stanley’s content ecosystem
0
+
increase in Stanley SG’s Instagram reach
0
%
combined influencer following activated
Million
0
Stanley did not simply host an event. It embedded itself within a community conversation around wellness and mindful living, with assets and momentum that extended well beyond a single day.
Market: Singapore
Platform: Instagram
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