Tissot
The Challenge
The festive season creates attention. It does not guarantee action.
Tissot’s objective was clear: convert gifting consideration into direct online purchases. Driving traffic was not enough. The focus was high-intent audiences ready to buy.
In a competitive festive landscape, visibility without precision would dilute results. The campaign needed to move beyond brand presence and deliver measurable DTC momentum.
The Approach
We developed a conversion-led influencer strategy supported by targeted paid amplification.
Eight carefully selected influencers were chosen for audience alignment and purchasing influence, not follower count. In fact most of the influencers would be considered micro-mid tier. Content centred on festive gifting moments, positioning Tissot timepieces as meaningful, premium presents.
The structure focused on:
- Clear gifting narratives tied to seasonal urgency
- Strong calls to action directing audiences to purchase online
- Paid campaigns amplifying content to high-intent segments
Creative was designed to inspire desire while removing friction. Every asset pointed back to Tissot’s online store, ensuring traffic flow was intentional and measurable.
The Impact
The campaign delivered focused reach during a critical sales window.
Number of influencers
0
Total reach
0
Tissot strengthened festive gifting consideration while directing qualified audiences to its DTC platform.
This was not festive noise. It was structured visibility engineered to drive online conversion.
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