Influencers Are The Next Buzz Worldwide

With the growth of social media platforms, influencers are the next buzz worldwide as their demand has sky-rocketed over the years. We do not see this trend going away anytime soon and here’s why:

1. Authentic Engagement

Influencers have the ability to attract their audience through their true nature. They express themselves through the authentic storytelling of their content, which is what their followers look for. Being able to relate to them is what allows them to build a loyal follower base. According to research, close to 71.2% of influencers believe that their honesty and sense of humour keeps their audience consistently engaged.

An engaged audience is also much easier for brands to win over and convert to loyal and paying customers over time as trust and relationships are built alongside. You won’t believe it but 69% of consumers trust influencer recommendations because of this.

2. Targeted Audience Segmentation

Influencer marketing allows brands to target a specific audience that their product through a selection of influencers for their campaigns. If a brand choses an influencer from a specific niche, the influencer’s followers will more likely have interest in the brand or product as they share similar interests in the field.

Did you know that Gen Zs trust influencers more than celebrities? This trust leads around 44% of them to make purchase decisions based off influencer testimonials and product reviews.

Clients can look through a range of KPIs for their campaigns and choose what are best suited for the brand with the help of influencer marketing. For example at Indie Collaborates, we offer clients a wide range of influencers from our community list, fit for any brief that is given to us, be it fashion, beauty, travel, photography, tech, general lifestyle.

Influencers are the next buzz worldwide as a huge spike in investment from brands and clients is seen in influencer marketing.

3. Improves Brand Sentiment

Influencers also have the ability to improve the sentiment of the brand as opposed to traditional advertising and PR efforts. They take the time to gradually build themselves up on social media and earn their followers with their engagements. They engage with their audiences and thus, their followers feel connected to them on a more genuine level.

Therefore, with their prolonged efforts, they built trust with followers over the years and form a a relation with them which is more authentic.

4. Drives Higher ROI

Another major benefit to influencer marketing is the return on investment it is able to yield. It has been studied that influencer marketing generates 11 times the ROI generated from traditional methods. More than half of marketers turn to influencer marketing to grow their engagement, as well as drive traffic to websites.

Additionally, 71% of marketers note that influencer marketing helps raise brand awareness on social media, with 67% agreeing it helps reach a more targeted audience. But these are not the only reasons why brands are leveraging influencers for their marketing campaigns.

The RhythmOne study found that influencer marketing delivers high returns in terms of earned media value. This is the value attributed to factors such as social sharing or publicity and other forms of organic digital media exposure. In Singapore, influencer marketing helped advertisers generates $6.85 in EMV for every dollar spent.

5. Cost Efficient

Influencer marketing is more cost effective as opposed to traditional forms of marketing. Yes, it will be posted on huge billboards and at every bus stop, but does it really drive traffic?

With influencer marketing, you have the advantage of tracking the progress of your campaigns and analysing the best methods to reach your target audiences. This allows you to be informed of costs and performance.

At Indie Collaborates, we provide statistical reports after each campaign and measure its progress. We also provide packages for clients looking to take on multiple influencers for campaigns at our special in-house promotions. Leave your next campaign to us!

Let us deliver a smooth efficient journey with our streamlined services and profound knowledge of the influencer scene in Singapore.