2026 MAS Guidelines: What Every SG Influencer and Brand Needs to Know

Have you heard the news lately? Although these rules were first announced back in September 2025, they have officially kicked into gear as of March 25, 2026. This means the waiting period is over, and the Monetary Authority of Singapore (MAS) is now officially enforcing these new standards for all digital ads.

It is no longer just a “good idea” to be clear about your ads. Now, it is a legal must. Whether you are posting about a new bank app or a cool credit card, the rules have changed. We want to make sure you stay protected while you create great content.

The 5 Safeguards You Must Know

MAS gave everyone a few months to prepare after their September 2025 announcement. But now that we’ve hit the March 2026 effective date, every digital ad for a financial service must follow five main points. These safeguards are designed to keep Singaporean consumers safe and make sure marketing stays honest.

1. Platform Suitability: You must check if a social media platform is the right place for complex financial ads.
2. Prominent Disclosures: No more hiding “Ad” or “Sponsored” in a sea of hashtags. People must see it immediately . Disclosures like #ad must be clearly visible on the image, video, or caption itself so viewers see them immediately without clicking “read more.”
3. Due Diligence: Brands should have a clear framework for picking creators. This includes checking their background and making sure they aren’t on the MAS Investor Alert List. 
4. Continuous Monitoring: Brands must monitor posts after they go live and use social listening tools to make sure the post messaging stays accurate and that the comment section isn’t full of misleading “get rich quick” tips. 
5. Disciplinary Frameworks: There must be a clear “penalty” plan in the contract for any marketing partner who breaks the rules, ranging from formal warnings and fines to stopping the partnership immediately for repeat offenders. 

How This Affects Brands

If you are a brand manager, you are now responsible for all finance branded content. Under these new regulations, your brand is accountable for every post, even if a creator goes off-script. You cannot just “set it and forget it” anymore. You need to vet your creators, content, scripts, product USPs, etc. carefully. Make sure they do not promise “guaranteed returns” or “easy money.”

If your ads are not related to finance, these specific MAS rules do not legally govern your ads. However, you still have to follow the Singapore Code of Advertising Practice (SCAP), which is the general “playbook” for all ads in Singapore.

How This Affects Creators & Influencers

If you are a creator, you need to be careful with your words. The Advertising Standards Authority of Singapore (ASAS) says you should avoid giving specific investment advice without a license. You can share your experience, but always remind your followers to do their own research.

Navigating these rules does not have to be scary. Want to stay updated on the latest influencer news in Singapore? Follow us on Instagram here for more tips!

Visit the MAS website for the latest policies and full guidelines