Do you want to be a UGC creator but you have no portfolio or minimum following? Here’s how your passion can make you money. 

User-generated content, or UGC, has traditionally been described as content that is created organically by a brand’s customers or followers and shared by the brand itself on its own account with rights to the content piece. UGC has proven to be successful in growing a brand’s audience because it features content produced by actual supporters and reviewers of the brand. 

Instagram: @realskindiaries

What Is UGC? 

So what is a UGC creator? Basically, a UGC creator is someone who produces user-generated content. They are just everyday people who enjoy creating content to express their ideas, opinions, and creativity to the world online- typically they take pictures and videos of products and/or services they love and post it on their own social media platforms. 

So what are the usual types of user-generated content out there?

Testimonials and reviews 

TikTok: @puteri.ugc

Product demos and trials

Instagram: @hanisahhnfh 

Unboxing Videos

Tiktok: @kjane.ugc

Get ready with me

TikTok: @ugcwithmaddyt

If You’re A Brand, Here’s What You Need To Know

The thing is, brands are increasingly jumping on the UGC bandwagon as the content created than a traditional paid ad or influencer campaign, is more authentic and trustworthy which builds audience trust and really works well for the algorithm. It’s a win-win: the creator gets to share about their favourite brands and create trendy content, and the brand gains access to a whole pool of content, without blowing their paid marketing budgets. 

Additionally, consumers are increasingly drawn to brands that feel relatable in their marketing efforts. This is where UGC creators come in! Unlike models and celebrities, who may seem distant or unattainable, UGC creators are your everyday profiles that resonate more with the consumers that you are targeting. Remember that genuine, down-to-earth content helps bridge the gap between your brand and your target audiences! This is important if you want to make your brand appear more approachable and trustworthy. If you’re a brand looking to grow your audience, this is the time to leverage on UGC! 

Instagram: @avery_bady

Adding on to that, UGC creators are willing to go the extra mile for content creation. They are more seasoned creators with specific social media and filming tools that make their content really interesting, unique and engaging.

What’s In It For UGC Creators!

As a UGC creator, you will get to enjoy benefits that make your work both rewarding and exciting. Here’s what you can look forward to:

Image by freepik

Flexible Schedule: You love the freedom! One of the biggest perks is you get to work around your personal schedule, making it easy to balance your UGC projects with other commitments. That means you have the flexibility to create content on your own terms based on how you choose to do it.

Collaborate with Brands You Love: Imagine working with the brands you’ve always seen on Instagram or TikTok, and all of those that you’ve always dreamt of working for. As a UGC creator, there are so many chances that you will get to team up with brands whose products you genuinely enjoy. Just imagine yourself being able to try out new products, or even becoming a part of an exclusive brand community. How exciting would it be to be among the first to receive PR kits or new samples? 

Earn Extra Income: YES, more money! You can make extra money through payments or affiliate links so you don’t only boost your income but you also get to monetize your content effectively! 

If you’re passionate about content creation and eager to collaborate with brands, this could be the perfect path for you.

Here’s Your Sign To Join Our UGC Program

IC is looking for passionate, UGC creators who we can connect with our vast client base, to help them grow their social media presence. So whether you’re into skincare, makeup, fashion, travel, food, wellness, finance, or anything else, we’d love to collaborate with you! 

If you’re ready to turn your passion into creation with us, fill in this form NOW. Yes, it’s free to sign-up! We’ll add you to our UGC Creator Database, and connect you with brands that you will surely love.

If you’re a UGC creator and you’re still wondering how to grow your audience, don’t wait any more! Sign up today!