Lemon8: The Emerging Platform

What is Lemon8?

Lemon8 is increasingly emerging as a popular platform amongst Gen Zs because of its unique personalisation and search engine features. Owned by ByteDance, the app was first launched in 2020. It is now available for download in the United States, United Kingdom as well as Asian markets like Thailand, Indonesia, Malaysia, Vietnam, and Singapore.

It works on a search-specific basis where users can look up  niche genres like beauty, fashion, pets, travel, product recommendations, food, fitness and lifestyle information.  

Its unique in-app fonts, frames, filters, and stickers let creators easily style their photos and videos, making Lemon8 content more personalized than other platforms. Picture posts often feature embedded text, allowing for detailed reviews and recommendations—a feature not yet offered on Instagram or TikTok.

As a social media management agency, Indie Collaborates has tapped into Lemon8 for our influencer campaigns, finding new ways to connect brands with their audience in Singapore and Malaysia.

Lemon8 Post From Our Colgate Campaign (@yuqingleme)

Want to know how to accelerate your content on the app? We’ve gathered some must-know tips & tricks from our Lemon8 creators: 

🖼️ Content Type:

Static carousel posts are effective for content to be swiped through and also enable a better reading of the caption.

📖 Post Title:

Interesting click baits like “CAN’T LIVE WITHOUT THIS”, “YOU NEED THIS” or intriguing cliff hangers like “THIS HAPPENED TO ME?” attract reader attention. 

❗Less Hard Sell More Personable:

Promotional content leads to limited reach and interest. Instead, viewers appreciate informational or educational posts that value add to their lives so that they can take away something useful from them. 

💬 Caption:

Keep within 150-250 words to fit best within the screen. Find a good balance between making it bite-size and informational at the same time. 

🔎 Hashtags:

Sort your post into specific topic buckets to better guide search engine results and viewers to your content. 

Don’t stop here, stay tuned with Indie Collaborates for more updates on Lemon8!