Facebook’s New Glow-Up: Can It Win Gen Z Back?

Facebook's New Glow-Up: Can It Win Gen Z Back?

Okay, so we all know Facebook isn’t exactly the cool kid on the social media block anymore, right? I mean, when was the last time you heard someone under 25 saying, “Let’s connect on Facebook!”? Yeah, it’s been a minute. But, hold up — Facebook isn’t ready to retire just yet! In fact, META is making some major moves to lure younger users back to Facebook. Think less “catch up with Grandma” and more “find cool local spots, shop secondhand, and share epic videos.” Let’s dive into Facebook’s new glow-up and why it might just become your next go-to app.

 

The New Facebook Vibe

Facebook's New Glow-Up: Can It Win Gen Z Back?

So, what’s Facebook up to? Well, it’s basically taking a page out of TikTok and Instagram’s playbook with a major refresh. It’s realized people want more than just family updates or baby photos — they want entertainment, local happenings, and community updates. Enter Facebook’s new features like the “Local” tab, which pulls together all the good stuff from your area, from events, buy-and-sell groups, to hot recommendations from neighbors. It’s all in one spot, tailored to your location.

Facebook Groups Are Still a Thing

acebook's New Glow-Up: Can It Win Gen Z Back?

We’ve gotta give Facebook some credit here — Facebook Groups are still super popular, especially with younger adults. People are using them to find roommates, score thrift deals, or join local communities based on their interests. Whether it’s a buy-nothing group to snag free stuff (yes, please!) or a hobby group for sharing DIY tips, Groups are still banging.

For Gen Z, it’s become less about checking in with friends (since we all know that’s happening on Snapchat or IG) and more about these niche communities. Some people are even finding jobs and places to live through these groups! 

Facebook’s Big Play for Video Lovers

Facebook's New Glow-Up: Can It Win Gen Z Back?

Okay, let’s talk about the feature that’s trying to rival TikTok — Facebook Reels. It’s doubling down on short-form video content by introducing an Explore page that’s all about endless scrolling. You know, just like TikTok’s For You Page. It’s pretty clear that Facebook is starting to understand that Gen Z’s love videos. So, it is trying to be the place where you can watch (and create) snappy, entertaining content.

But, will it work? Maybe! It’s nice to have another place to share videos with a more local focus, right?

Is Facebook Making a Comeback?

Here’s the thing: while Facebook isn’t going to magically become TikTok, it’s leaning into what makes it different — that sense of local community. It’s not just about keeping in touch with distant relatives anymore; it’s about connecting with your neighborhood, finding new spots to check out, and getting involved in what’s happening around you. And honestly? That could totally be Facebook’s saving grace with younger users.

So, if you haven’t checked out Facebook in a while, it might be worth popping back in to see what’s new. Facebook’s glow-up could be worth your attention.

Will it fully win Gen Z over? Who knows! But it’s definitely putting in the effort to make the platform more relevant, and if you’re tired of the same old TikTok scroll, why not see what your local Facebook feed has to offer?

Facebook might just become that reliable friend who always knows the best local spots and deals.