This Sunday is Mother’s Day, a perfect opportunity to express gratitude to individuals in your life who have served as “Mums” in whatever manner. It doesn’t matter if you need a helping hand, a shoulder to lean on, or some sound advice, mums are always there. They are unconditional, patient and generous through our ups and downs.
“Mum-fluencers” are a significant category of influencers because they share their own experiences of parenthood, often acting as a guide for new mums. This year, in honour of Mother’s Day, we’re revisiting some of our most popular “Mum-fluencers” and their journeys of motherhood.
Estee (@esteezaki)
Ember Yong (@emberyong)
Jamie Yeo (@iamjamieyeo)
Bella Koh(@catslavery)
Lydia Izzati (@lydiaizzati)
Gwendolyn Ashley (@omfgwen)
Sheila Mandy (@sheilamansy)
Zoe Raymond (@zoeraymondtan)
Sheiryn Aisiqa (@aisiqa)
If you’re looking to target mothers in your next campaign, feel free to reach out to us and let us help you!