socialmedia

Celebrating Mother’s Day with Mum-fluencers

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This Sunday is Mother’s Day, a perfect opportunity to express gratitude to individuals in your life who have served as “Mums” in whatever manner. It doesn’t matter if you need a helping hand, a shoulder to lean on, or some sound advice, mums are always there. They are unconditional, patient and generous through our ups and downs. 

 

“Mum-fluencers” are a significant category of influencers because they share their own experiences of parenthood, often acting as a guide for new mums. This year, in honour of Mother’s Day, we’re revisiting some of our most popular “Mum-fluencers” and their journeys of motherhood. 

 

Estee (@esteezaki)

Ember Yong (@emberyong)

Sheryln Chan (@sherlynchanwp)

   Tina Yong (@tina_yong)

Jamie Yeo (@iamjamieyeo)

Bella Koh(@catslavery)

Lydia Izzati (@lydiaizzati)

Gwendolyn Ashley (@omfgwen)

Sheila Mandy (@sheilamansy)

Zoe Raymond (@zoeraymondtan)

Sheiryn Aisiqa (@aisiqa)

 

If you’re looking to target mothers in your next campaign, feel free to reach out to us and let us help you!



Hidden Gems within the Nano Influencer Community

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One of the untouched groups of influencers is the Nanos. Despite them having the smallest follower range, the power and influence they have are definitely worth exploring! They often create content that resonates with their audience. Nano Influencers tend to have a niche and hold extreme confidence in their area of interest. 

Brands can tap into the opportunity of engaging with a community via the Nano Influencers. Plus, they are worth your buck!  Businesses should engage nano influencers that align with their brand and extend their outreach, especially if they are on a tighter budget, yet still expecting to see a high ROI.

Hop on this booming trend with our Indie Community!

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@ughrubia 

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@jessyjessjess
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@shirlynlw
If you’re looking into engaging nano influencers for your brand, get in touch with us! We’re more than happy to help with your influencer management process!

It’s time to #Breakthebias

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Let’s celebrate female achievement this International Women’s Day. Here at Indie Collaborates, we believe in a world that is diverse, equitable and inclusive. One where there is no discrimination or prejudice. There is beauty in diversity. The theme for this year’s IWD is #Breakthebias. It’s time to raise awareness about the daily challenges women face in workplaces and society. Let’s take a look at our Indie Community where we celebrate and commemorate some of the strong women we know!