fashion

How to Pamper Yourself with Singles Day Deals on 11.11

6th November, 2024 by Kristen Leaman

Looking to pamper yourself this Singles Day? Celebrated on 11.11 (November 11), Singles Day is one of the biggest shopping events worldwide, perfect for treating yourself to unbeatable deals. Originally started in the 1990s as a day for singles to celebrate, it became a global shopping phenomenon in 2009, thanks to Alibaba. Today, platforms like Lazada, Shopee, and Qoo10 offer massive discounts on everything from skincare and fashion to tech and home essentials. It’s the ultimate self-gifting day, letting you refresh your style, upgrade your gadgets, and cozy up your space—all at incredible prices. Ready to indulge guilt-free? Dive in and make the most of it!💅✨

Treat Your Skin Like Royalty 👑

Snag that skincare set you’ve been eyeing! Discounts on top brands at Lazada and Shopee mean your glow-up is on the way. Check out Indie Collaborates for beauty influencer tips!

Fashion Finds for a Wardrobe Refresh 👗

Revamp your closet with cozy sweaters and trendy pieces! Shopee and Qoo10 have jaw-dropping deals. Follow fashion influencers for style inspo!

Gadget Goodies for Tech Lovers 📱

Pamper your tech life with discounts on wireless earbuds and smartphones! Grab the latest gadgets at Lazada and Shopee, and check out UGC from tech influencers!

Home Comforts to Cozy Up Your Space 🛋️

Make your home a haven with chic décor and plush bedding! Qoo10 has amazing offers to elevate your cozy vibe.

Luxe Self-Care Indulgences 🛀

Splurge on bath bombs and scented candles! Shopee and Lazada are packed with self-care treats to transform your bathroom into a mini spa. And don’t forget to treat yourself to your favorite fast food—because self-care can also mean indulging in the comfort of a delicious meal.

So, what are you waiting for? 🎉 Singles Day on 11.11 is your moment to spoil yourself guilt-free. Whether it’s a beauty upgrade, closet refresh, or tech treats, indulge in all things fabulous! 😘✨

And remember, shopping is always more fun when you’re scoring great deals! 🛒 Happy pampering, bestie! Don’t forget to check out Indie Collaborates for influencer inspiration to make the most of your Singles Day!

Meet Shannon & Juhi

20th September, 2024 by Kristen Leaman

Meet Shannon & Juhi: Rising Stars in the Singapore Influencer Scene

Let me tell you about two rising stars in the Singapore influencer scene—Shannon and Juhi. These two Gen Z powerhouses have been making waves with their super relatable content, and we’ve had the pleasure of working with both of them on some pretty cool projects at Indie Collaborates. Let’s dive into their journeys and what makes them stand out in the influencer game! 🌟

Know more about Shannon and Juhi in our exclusively shot video with them!

Shannon: Sports, Lifestyle, and a Whole Lot of Fun

Shannon (@s hannontaylorw) is the definition of fun. She’s all about sports and lifestyle content, but what really sets her apart is her ability to add a comedic twist to everything. Seriously, her skit-style videos are hilarious! Whether she’s showing off her latest workout routine or giving us a peek into her day-to-day life, Shannon knows how to keep things light and entertaining.

We teamed up with Shannon for some amazing campaigns at Indie Collaborates, like her work with Cotton On (check out her cute post here) where she brought her sporty chic vibe to the brand. She’s also done some fab stuff for Stanley (have a peek) and Hiruscar (watch her in action).

Shannon’s secret sauce? Mixing in that comedy skit vibe with her love for sports and wellness, making her content not only inspiring but also super fun to watch!

Juhi: Chic Fashionista with a Passion for Style

Now let’s talk about Juhi. If you’re into fashion and beauty trends, you’re going to love her! Juhi has a serious passion for bringing high-end style to her content, all while keeping it fresh and relatable. Think chic outfits, the latest beauty must-haves, and a vibe that screams “effortlessly cool.”

Juhi’s campaign with Dyson was nothing short of fabulous. She did a killer job showing off their products with her own chic flair. Check out her F1-perfect work here on TikTok! Whether it’s the latest makeup trend or a must-have fashion item, Juhi knows how to keep her followers engaged and coming back for more.

What Makes Them Special?

Both Shannon and Juhi are pros at staying authentic while nailing their brand collaborations. They each bring their unique vibe—Shannon with her sporty, comedic energy, and Juhi with her sleek, fashion-forward approach. Their secret? They stay true to themselves, all while delivering content that brands (and their audiences) absolutely love.

So, if you’re looking for influencers who bring creativity, authenticity, and a whole lot of personality to the table, Shannon and Juhi are the ones to watch. 🚀

Need more inspo for your next influencer campaign? Hit us up at info@indiecollaborates.com! 😄

10 Emerging Beauty Influencers on Lemon8

23rd February, 2024 by Kristen Leaman

New to Lemon8 and looking for beauty influencers that can keep your skin-spiration going? Indie Collaborates has gotchu as we have a quick rundown on 10 emerging beauty influencers on Lemon8, right here in Singapore!

Yu Qing

Off the top of our list, introducing Yu Qing! If you’re looking for candid product testimonials, follow her to view the try-ons and their results first-hand.

Jasmine

If you are searching for a skincare routine that matches your skin condition, Jasmine has got all the tips and tricks.

Francesca

It’s girl talk with Francesca as she delves into her personal self-care recommendations that we’re sure girls in their 20s+ can surely relate to.

Saeron

We’ve seen a bunch of kbeauty viral trends but take it from Saeron who delves straight into the reviews for these.

Joyce

We know the excitement that goes into stylizing looks for festivals or events and Joyce is just the right influencer to look out for this!

Joanna

Been reflecting over your skin journey – what’s working or not? We say take a pause and do a bit of research. Joanna’s skincare content will be a great place to start!

Jia Xian

Jia Xian is always willing to give new brands a chance, follow her for a refreshing take on beauty and skincare.

Leona

We’re suckers for content inspo that involves diverse and inclusive representation. Leona has key findings for Asian skin tones based on her product experiences.

Chara

We’re always looking for little moments to pamper our skin and hair. Chara has got just the right about of tricks to do so.

Codey

A PSA for all viral trend viewers to follow Codey right now! With her abundance of product hauls, we’re sure that you’ll find your new skincare bestie soon.

We hope you enjoyed this rundown of Singaporean Influencers on Lemon8! Looking for content inspo in the lifestyle, fitness and other categories on Lemon8? Stay tuned with Indie Collaborates!

2024 Gen Z Trends

13th December, 2023 by Kristen Leaman

Gen Zs are churning social media trends faster than a flash. And we’re excited to reveal what they have on the horizon in 2024 for Instagram. From the nostalgic yearbook photos to the viral Hailey Bieber strawberry makeup to the “He’s Just a Ken” trend, 2023 was surely eventful and a memorable year of trends.

Trends are not only inspired by tech changes, but are increasingly inspired by pop culture and social influences as well as key influencers who help Gen Zs discover new ideas, products and brands on social media. Hence, we can say that Gen Z trends will be more than just passing tides in 2024. Instead, they are crucial cultural, political, commercial or even historical fabrics that shape our society.

@haileybieber Strawberry Girl Summer Makeup

Keeping up with trends is as important as keeping up with the world around you. So without further ado, let’s get you kept up!

Social Media Trends

Instagram has introduced so many new features as ways for its audiences to interact with one another. In 2022, it introduced the heart icon function on stories for users to show their appreciation of content that really resonates with them.

Recently, it introduced notes where users can pen their daily thoughts, emojis or even share music, to increase user activity and engagement. What’s more? You can now double tap on a note to like it!

What this all adds up to ultimately, is the demand for more interaction and engagement with each other’s content, ideas and profiles. Gen Zs want to forge more meaningful connections via social media and these new functions help them do just the same.

We’re keeping a look out for more Instagram feature updates, are you?

Fashion & Beauty Trends

82% of Gen Zs express their concern for the environment. These intensifying dialogues on climate change push for more sustainable and conscious everyday living. Trends like #CapsuleWardrobe or #Thrifting will shed light into the versatility of vintage clothing and further the importance of green fashion.

In beauty, we’ve seen more and more Gen Zs questioning traditional and judgemental norms that suppress individuals. It is no longer about forming fixed beauty standards but breaking-free from them and embracing one’s individuality.

Even world-famous brands like Rare Beauty, owned by popular singer and actress, Selena Gomez, are making a statement in their product ranges to embrace inner beauty and simplicity with a “You glow, girl” mantra.

Brand @rarebeauty bringing confidence to the table

Lifestyle Trends

#WorkOnYourself and #GrowthEra have made quite the rounds, except with the new year on the rise, these will take full form in 2024’s resolutions.

As a diverse bunch of individuals, Gen Zs are not only witty and adaptive but also emotional and empathetic. They look for constant motivation doses on social media, whether it be for career, friendship or relationship goals.

And what better way than an Instagram reel, is the most effective content type for storytelling and emotional impact.

All in all, Gen Zs’ top priority is to safeguard their emotional and physical well-being. #KeepCalmAndMoveOn !

Taking A Stand Trends

With global issues and tensions on the rise, Instagram is a popular open forum for activism.

More and more Gen Zs follow figures that take a stand for a movement. Whether it has been posting plain black squares on the feed to support the #BlackLivesMatter movement or talking about our lifestyle impacts on climate change.

Not taking a stand on social media is now as good as supporting the alleged oppressing party for Gen Zs. Thus, we can see more voices, including celebrities and influencers, sharing their stance on global situations. Even though this may result in more noise and even more polarization of views, the impact is yet to be felt.

At Indie Collaborates, we’re keeping up with these trends and continually adapting our strategies to create content that resonates with Gen Z’s evolving needs and values. We’re all about staying ahead of the curve, ensuring your brand connects authentically with today’s audience.

All caught up?

Follow us at Indie Collaborates on Instagram to keep up with more 2024 Gen Z trends on the horizon and we’ll be sure not to disappoint. Till then, stay trendy!

Content Ideas For Beauty & Fashion Influencers (Pt. 1)

19th June, 2023 by Kristen Leaman

Need some ideas for a campaign coming up soon but running out of inspiration? Let us help you influencers brainstorm trendy beauty and fashion content that is set to impress.

The cosmetics and styling spaces are evolving with new tips and hacks discovered everyday. We’ve compiled the top trends you must try for your next post!

#Get Ready With Me

The #GRWM hashtag is one of the most searched on TikTok, with more than 107 billion views worldwide. Here you can feature your skincare, makeup, or styling routine to add a slice of life to your content.

These videos are informational as they show your audiences how to apply a certain product or style a drop dead gorgeous #ootd. They are also relaxing to watch as they introduce a whiff of candidness during the process.

Remember to make your GRWM videos as authentic as possible by mirroring your daily routine because it’s the effort that matters now more than the end look!

Source: @bellywellyjelly

#Fashion Hauls

Several fashion brands kick off the new seasons with summer, spring or winter collections. H&M recently released its lightwear Linen Staples for the humid summer heat and MANGO initiated its spring-summer Changing Landscapes collection, to name a few.

The essence of this type of video is to display your inner fashionista with your unique styling showcases. It’s about how you wear or accessorize to gain those complimentary eyes!

The best part is that you get to dress up in several outfits and even better, embrace how your body looks in these fits which is utterly self-empowering.

Source: @xianwenpoops

#Makeup Tutorial

These videos are for those days when you absolutely cherish your makeup and want to share your love for it! Who doesn’t love a step-by-step tutorial on how to perfect eyeliner wings or overline lips to give them a healthy plumping effect.

Currently, the no makeup makeup look is trending. More and more people seek for their makeup application to be effective yet effortless for everyday wear.

The reason why these tutorial videos are so popular is because they showcase a certain hack or way of defining a facial aspect. For instance, TikTok’s viral contour-jawline hack helps create a sharp jawline look in only a few steps.

Source: @atiqadar

Hooked onto these trends already? Then you should definitely give them a go. And psst! Stay tuned for part 2 of beauty/fashion content for influencers coming around the block soon.

Hidden Gems within the Nano Influencer Community

24th March, 2022 by Kristen Leaman

One of the untouched groups of influencers is the Nanos. Despite them having the smallest follower range, the power and influence they have are definitely worth exploring! They often create content that resonates with their audience. Nano Influencers tend to have a niche and hold extreme confidence in their area of interest.

Brands can tap into the opportunity of engaging with a community via the Nano Influencers. Plus, they are worth your buck! Businesses should engage nano influencers that align with their brand and extend their outreach, especially if they are on a tighter budget, yet still expecting to see a high ROI.

Hop on this booming trend with our Indie Community!

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@shirlynlw

If you’re looking into engaging nano influencers for your brand, get in touch with us! We’re more than happy to help with your influencer management process!

Meet Shannon & Juhi

Shannon: Sports, Lifestyle, and a Whole Lot of Fun

Juhi: Chic Fashionista with a Passion for Style

What Makes Them Special?

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