As one of the most popular social media apps in the world, TikTok has become impossible to avoid. Don’t be left behind on the endless opportunities and virality element that TikTok can bring to all your marketing campaigns.
If you are looking to recruit the next wave of social media users, here’s 3 reasons why TikTok is the way to go:
1. South-East Asia, Home to the Majority of TikTok Followers
According to the latest up-to-date statistics, 226.8 million TikTok users are based in Southeast Asia. Reaching a wide audience is one of TikTok’s greatest strengths and beneficial for both local and regional campaigns.
2. Not Just Reach, TikTok is The Most Engaging Platform
TikTok macro influencers typically have a 4.96% engagement rate. Comparatively, the engagement rates of the biggest Instagram and YouTube influencers are 1.21% and 0.37%, respectively. More impressive perhaps are the engagement rates achieved by middle-tier, micro and nano influencers that can reach up to 17.96%! Who does not love when people are interacting with your content?
3. Constant New Features including TikTok Shop
More than two-thirds of users are inspired to shop on TikTok even when they weren’t looking to do so. This is even more compelling with the introduction of the new TikTok Shop. Now, businesses, brands, and content producers may advertise and sell their wares within the app itself, via the user’s feed, LIVE broadcasts, and a dedicated “product display” page.
The seamless start-to-end process of customer retention can be achieved with TikTok, a feature brands should start tapping into.
What are you waiting for? Don’t miss out on the benefits of marketing on TikTok.
If you are looking to strategise for your year-end sales or would like to delve deeper into TikTok, feel free to reach out to us and let us help you!