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5 Hot Things To Do This June

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The Sun is out, and everyone is ready to have fun this summer! As the June Holidays are just around the corner, we checked in with some of the lovely parents from our Indie Community to see what they have planned for these holidays. Let’s see what QiuTing @bongqiuqiu, May @mmlittlee, Michelle @thechillmom have to say!

1. Sporty Fun

Grab your rackets and go for a quick badminton match or turn up the heat and get your adrenaline pumping with Go-karting! Go-kart has been gaining popularity among kids and adults recently,  go-kart racing @ Scape is great for all families!

2. Interactive Exhibitions

This holiday, drop by local attractions to experience fun activities with the little ones. Take a look at the Arts Science Museum and iLight Singapore for engaging exhibits that are sure to pique your interest.

3. Travelling

We have all been waiting for the moment to travel safely again! It is the perfect time to pack up your suitcases and go on an adventure with your loved ones! 

4. Staycations and Camps

If you prefer to stay closer to home,  there are many overnight activities to look out for in Singapore. Staycations never disappoint, so take a break and let loose. For kids, check out Shiok camp at Singapore Discovery Centre! 

5. Splashing-Good Times!

With the heatwave taking over, water activities can never go wrong! Head down to a nearby beach for a cute beach day or to the Wild Wild Wet for the thrill-seeking family.  

2022 Influencer Marketing Trends You Need to Know!

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The past few years saw a surge in the influencer marketing industry. With a projected $15 billion market share this year, we have compiled our expertise and distilled the essential points for you and companies to take note in 2022. 

Here’s something to keep an eye out for!

1. TikTok Influencers Taking a Larger Bite of the Marketing Pie

As the hottest new social media platform, TikTok is the next step in your marketing strategy. Content creators on TikTok boast high engagement rates and the virality factor appeals to a broader audience. Embracing a cross-channel approach will be imperative for the future of Influencer Marketing. 

2. #Real: Choosing Authenticity over Perfection

Gone are the days when viewers were enticed by filters and Photoshop graphics. Authentic and genuine material that speaks to all individuals is here to fill in the gaps. Let go of the idea that finding influencers with the “perfect” aesthetic is necessary. As an alternative, pay attention to the content creators who build genuine connections with their audience and deliver high-quality, authentic content. Partner with influencers that are #Real!

(Credit: Sasha Pallari)

3. More focus will be on Micro and Nano Influencers

It’s expected that micro-influencers will grow in importance. Their viewers are more engaged and eager to take action, despite their smaller following. Nano and Micro influencers have incredibly niche communities brands can tap into, making their product recommendations seem like they’re coming from a friend or trusted confidante. With their authentic content and higher engagement levels, we expect to see a boom in micro and nano influencers this year.

4. Stronger Emphasis Placed on Diversity and Inclusion

It’s not simply platitudes in 2022: diversity, equality, and inclusion will be the norm. Industry standards are being re-established and the evolving company culture will emphasize inclusion and eliminate any remnants of exclusivity. Consumers and influencers alike are creating more inclusive spaces for brands to hop on board.

5. Social Commerce Will be a Huge Factor in Influencer marketing 

Social media platforms are making in-app shopping easier, including more points where an influencer can direct their followers to “shop this look.” Social commerce will be a big trend for 2022 and will be incorporated into influencer marketing campaigns, as brands continue to look for seamless ways for their consumers to discover and purchase items immediately. 

6. Steady Shift from Text to Audio and Video Content

Video has a higher rate of interaction than images. Ad clicks and conversions are more likely to occur since they urge viewers to pause and focus on the information, while pictures are passively consumed. 

7. More Ongoing Partnerships & Collaborations

This trend has already started to occur during 2021 and we predict it’ll continue in 2022! Influencers will be looking to work with brands on a more regular basis rather than a one-off post or video. Brand-influencer relationships will be more genuine as a result of the partnership, and the influencer will have more opportunities to tell the full story of the brand or product as a whole. Long-term commitment benefits both parties involved. It not only strengthens the influencer’s relationship with their followers but also increases their credibility. Plus, it’ll drive sales!

Increase your brand’s exposure and revenues by working with more Key Opinion Leaders (KOLs) now that the influencer business is on the upswing. Drop us an email at enquries@indiecollaborates.com to find out more!

 

TikTok or Instagram, Which Would You Use?

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Social media is an important part of many people’s lives, you either love it or loathe it and wherever you stand there seems to be no avoiding it. As a marketer it’s vital to keep up-to-date on the rapidly evolving digital landscape. In today’s world, one would not be remiss in suggesting that TikTok rivals Instagram’s popularity. But what exactly differs between the 2 social media apps and if you were a marketer, which would you use? Tiktok or Instagram?

TIKTOK:

A video platform allowing users to watch clips, and create up to 60 seconds of footage mainly based around dancing, comedy skits, and lip-syncing.

  • Monthly Active Users: Approximately 2.5 billion globally, marking significant growth from previous years.

  • User Demographics:

    • Age:

      • 13–17 years: 20%

      • 18–24 years: 36%

      • 25–34 years: 25%

      • 35–44 years: 12%

      • 45+ years: 7%

    • Gender: Approximately 55% female and 45% male users.

  • Average Daily Usage: Users spend an average of 95 minutes per day on the platform, reflecting its highly engaging content and algorithm.
  • Content Focus: Short-form videos encompassing entertainment, comedy, educational content, and lip-syncing, with features like duets and challenges enhancing user interaction.

INSTAGRAM:

A platform for sharing pictures, you can also upload videos on Instagram using IGTV as well as film short clips on IG stories.

  • Monthly Active Users: Approximately 2.11 billion globally. ​

  • User Demographics

    • Age:

      • 18–24 years: 31.3%

      • 25–34 years: 31%

      • 35–44 years: 16%

      • 45–54 years: 11%

      • 55+ years: 10%

    • Gender: Approximately 49.4% female and 50.6% male users. ​

  • Average Daily Usage: Users spend an average of 32 minutes per day on the platform.

  • Content Focus: A photo-sharing platform, Instagram also supports videos through Reels, IGTV, and Stories, catering to a wide range of content creators and audiences.

 

TikTok vs. Instagram Engagement Rate

In 2025, TikTok continues to lead the pack in social media engagement, with average rates hovering between 2.5% and 7.5% depending on audience size—making it the most interactive platform today. Instagram holds steady in second place, showing engagement between 1.77% and 3.65%, despite some sources noting a dip compared to previous years. Both platforms still outperform others like Facebook and X, which see much lower interaction rates around 0.15%

 

Compared to Instagram—a platform many marketers are comfortable with thanks to its tried and tested campaign formats and measurable results—TikTok has had a steeper learning curve. But that’s changing fast. While some brands were initially hesitant due to unfamiliarity or concerns about ROI, TikTok’s sky-high engagement rates are making it harder to ignore. In fact, nano influencers on TikTok see average engagement rates of over 15%, compared to Instagram’s 4.2%. Even at the mega influencer level, TikTok still pulls ahead significantly.

Although TikTok was once known for its younger user base, that’s also evolving. While it still strongly appeals to Gen Z, over 60% of its audience is now aged 18–34. That makes it a valuable platform for brands aiming to capture emerging spending power—not just teenage trends. On the other hand, Instagram remains a solid choice for targeting a slightly older, more established audience with higher disposable income and a preference for polished content.

That said, the smartest brands are finding ways to integrate both platforms into their marketing mix. TikTok is ideal for launching creative campaigns—like hashtag challenges or trend-driven collabs with creators—to boost visibility and follower growth. Instagram, meanwhile, continues to be the space for refined storytelling, strong visuals, and ongoing brand engagement.

All in all, Instagram still stands out as the polished, professional platform, but TikTok’s explosive growth and unmatched engagement can’t be ignored. If brands want to stay relevant—especially with Gen Z and younger millennials—being present on TikTok isn’t just a nice-to-have anymore, it’s essential. The key is not choosing one over the other, but knowing how to use both to your brand’s advantage.