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Navigating The Quarter 4 Sales Surge

16th September, 2024 by Kristen Leaman

Navigating The Quarter 4 Sales Surge: How To Leverage Influencers, Creators, and Social Media For Maximum Impact

What is The Quarter 4?

Q4 (Quarter 4) refers to the final three months of the year: October, November, and December. This period is critical for businesses due to major sales events like 11.11, Black Friday, Cyber Monday, and the holiday season. It’s a key time for boosting sales and brand visibility, as many companies generate a large portion of their annual revenue during this period.

Since Quarter 4 is almost here, you know what that means—big sales events are just around the corner! This is the time to maximise your brand’s visibility and boost sales. But here’s the catch: you need the right strategies to cut through all the noise.

So, how do you make sure your brand is set to shine this season? Let’s dive into some of the biggest challenges businesses face and how we tackle them with ease!

1. Choosing the Right Influencers and Creators

Finding influencers who genuinely connect with your brand can feel like a wild goose chase. Indie Collaborates have been there, done that! We’ve helped brands like Dyson, Mango, and Amazon connect with influencers who truly match their campaign purpose and goals. Our secret? We dig deep into engagement metrics, audience insights, and content performance to find perfect profiles who create buzz and boost conversions. Check out our post for more details.

 

2. Creating Content That Stands Out

We get it—everyone is pumping out content during quarter 4, and it’s tough to stand out. That’s where we come in. From eye-catching visuals to fun reels tailored for 11.11 and Black Friday, we’ve got the creative chops to keep your brand front and centre. Our team stays on top of trends and uses data-driven insights to make content that not only catches eyes but also converts!

 

3. Timing is Everything

Hitting the sweet spot for timing your content is key. Too soon, and you risk being forgotten; too late, and you’re last season. That’s why we create smart content calendars to ensure your posts hit just right. We’ve done this successfully for clients like Shopee and Dyson, ensuring their campaigns were perfectly timed for maximum impact.

 

Ready to Stand Out?

Influencers and creators bring a level of authenticity & human touch that traditional ads often miss, and social media is your direct line to your audience. When combined, they’re unbeatable! Don’t just take our word for it—our clients have seen major success, and we’re ready to help you do the same. Let Indie Collaborates help you in navigating the quarter 4 sales surge. 

We’ve got a video that digs deeper into how we can make this happen for you—don’t miss it! 🎥
Watch the Video Now!

Feel like you should’ve started yesterday? No worries. Slide into our DMs or contact us today, and let’s make some magic happen!

Filed Under: Blog Tagged With: 11/11, 2022 trends, ad, application, black friday, brand, Business, campaign, content, creator, date, december, end of year, growth, human, Influencer, Instagram, november, october, Profit, promotion, quarter 4, sales, season, social media, Success, tiktok

5 Chinese New Year 2024 Campaigns That Have Caught Our Eye

7th February, 2024 by Kristen Leaman

It’s the festive lunar new year and this time, it’s the year of the wood dragon. Here’s presenting 5 unique Chinese New Year 2024 campaigns that have caught our eye at Indie Collaborates: 

#1 Apple’s Shot on iPhone Film

Apple’s short film, titled “Little Garlic”, does more than just promoting the iPhone 15 Pro Max lens. It kindles conversations around social pressures that children encounter as a result of insecurities for their appearance and achieving perfection.  

The message that stuck with us throughout the video was, “Just be yourself.” This is something we do not hear everyday or say enough to ourselves. It was heartwarming to see Apple adopt an emotional approach to address such a poignant societal topic. 

5 Chinese New Year 2024 Campaigns That Have Caught Our Eye

Watch The Full Film Here

#2 Festive Look For Johnnie Walker

The scotch whisky label launches a global brand activation with a new look that submerges itself with the colors of the festival. Johnnie Walker Blue Label Lunar New Year Edition design takes on an artistic outlook to its packaging. 

Envisioned and crafted by artist, James Jean, the design is symbolic of prosperity, and celebration. These unique bottles can be found across travel retails at airports. 

5 Chinese New Year 2024 Campaigns That Have Caught Our Eye

Blue Dragons On Bottles

#3 The Time Of Jaeger-LeCoultre 

Another brand that aims to fortify its market presence in China is Jaeger-LeCoultre with its global ambassador Jackson Yee. Its campaign, “The Best Is Yet To Come, Right On Time”, carries an optimistic outlook for the future, one that many people celebrating the lunar new year can resonate with. 

What makes the ad more than just an ad is its incorporation of the cultural beliefs of Chinese New Year, making it more localized and focused. At the same time, universal ideals like hope, dreams and hard work appeal to audiences worldwide.

5 Chinese New Year 2024 Campaigns That Have Caught Our Eye

Watch The Ad Here

#4 Burberry’s Chengdu Immersion

The iconic fashion brand’s lunar new year 2024 collection pays its homage to Chengdu’s rich cultural traditions and history, with a grand feature in the cityscape. 

Adorned in auspicious-colored red drapes, the campaign is set amidst the city’s busy streets. It offers a refreshing showcase of high-end fashion through an Eastern lens. 

5 Chinese New Year 2024 Campaigns That Have Caught Our Eye

Chinese Actress, Tang Wei For Burberry

#5 Lululemon’s “Be Spring”

Featuring Academy award-winning and Crazy Rich Asians actress, Michelle Yeoh, Lululemon’s short film depicts the brand’s core belief of physical, mental and spiritual well-being, through the lens of the new year ushering rejuvenation. 

The commercial showcases several cultural elements such as the martial arts clothing, forms as well as a Chinese architectural pagoda and blossoms background. It pays tribute to the ancient discipline of martial arts. 

5 Chinese New Year 2024 Campaigns That Have Caught Our Eye

View lt Here 

Have any of these 5 Chinese New Year 2024 campaigns that have caught your eye lately made an impact on your new year prep? Share with us what you think and find us on @indiecollaborates 

Leading up to the new year, we’ve crafted some colorful and festive campaigns in collaboration with top influencers. Here’s a brief list of these if you’d like to shop for food and clothes this CNY:

      #1 MANGO – @charlottewangwang @melissckoh @bellywellyjelly @meowiie @chxnyixin @gavinchongzhe  
      #2 Cotton On Kids – @itsjeanlum @shaine @carmen.layrynn
      #3  Cold Storage – @zoeraymondtan @tippytapp

We’d like to wish all who celebrate, xīn nián kuài lè 🍊 May this year bring you prosperity, happiness and good wealth 🧧

Filed Under: Blog Tagged With: actor, actress, ad, adopt, advertising, airport, apple, approach, campaign, chinese, chinese new year, content ideas, famous, film, image, influencermarketing, instagram marketing, iphone, model, new year, popular, social media, video, watch, whisky

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