new year

Make Chinese New Year 2025 Your Brand’s Biggest Hit!

21st November, 2024 by Kristen Leaman

Chinese New Year 2025 Campaign Ideas: Boost Your Brand with Influencer Marketing, Social Media, and UGC 🎉🐍

Chinese New Year 2025 is approaching early, landing on Wednesday, January 29. As one of the most significant celebrations across Asia and for Chinese communities worldwide, it’s the perfect opportunity for brands to connect with audiences through engaging Chinese New Year campaigns. Whether you’re looking to boost visibility, drive sales, or celebrate prosperity and good fortune, now is the time to plan. At Indie Collaborates, we specialise in creating impactful influencer marketing for CNY, leveraging social media and user-generated content (UGC) to make your brand stand out during the festive season. Don’t wait—start building your CNY strategy today to stay ahead of the competition!

1. Early Planning = Maximum Impact 🎯

Starting early lets you work with the best influencers, secure prime posting times, and fine-tune your messaging. Brands that prep early get higher engagement and better results—and Indie Collaborates knows how to make that happen!

2. Connect With Audiences Through Influencers 👥

Influencers are fantastic for building connections, and they’re especially impactful for CNY. With most people trusting influencer content over traditional ads, this is the perfect time to share your brand’s story authentically. We partner with the right influencers in Singapore and beyond to make sure your message feels personal and genuine.

3. Amplify Your Reach On Social Media 📈

CNY is one of the most social times of the year with visiting, lion dances and family dinners! Everyone’s online, sharing festive moments, and looking for inspiration. When you work with Indie Collaborates, we make sure your brand is right there with them, reaching wider audiences just when everyone’s looking for CNY ideas.

4. Drive Instant Engagement & Sales 🎁

CNY is the peak shopping season, and we can help you make the most of it. Whether it’s limited-edition offers, holiday countdowns, or festive discounts, social media promotions can drive fast, meaningful engagement and sales during the holiday season.

5. Build Lasting Brand Loyalty 🎊

Showing up for CNY tells your audience that you understand what’s important to them, creating strong, positive associations with your brand. We know how to craft campaigns that deeply and emotionally resonate, bringing the festive CNY spirit to life in ways that leave a lasting impression.

Let Indie Collaborates Help You Make CNY 2025 Unforgettable!

With Chinese New Year falling on January 29, time is ticking! Let Indie Collaborates guide you through creating a campaign that’s festive, engaging, and impactful. Reach out to us today at info@indiecollaborates.com, and let’s make this CNY your brand’s best one yet! 🧧✨

5 Chinese New Year 2024 Campaigns That Have Caught Our Eye

7th February, 2024 by Kristen Leaman

It’s the festive lunar new year and this time, it’s the year of the wood dragon. Here’s presenting 5 unique Chinese New Year 2024 campaigns that have caught our eye at Indie Collaborates:

#1 Apple’s Shot on iPhone Film

Apple’s short film, titled “Little Garlic”, does more than just promoting the iPhone 15 Pro Max lens. It kindles conversations around social pressures that children encounter as a result of insecurities for their appearance and achieving perfection.

The message that stuck with us throughout the video was, “Just be yourself.” This is something we do not hear everyday or say enough to ourselves. It was heartwarming to see Apple adopt an emotional approach to address such a poignant societal topic.

Watch The Full Film Here

#2 Festive Look For Johnnie Walker

The scotch whisky label launches a global brand activation with a new look that submerges itself with the colors of the festival. Johnnie Walker Blue Label Lunar New Year Edition design takes on an artistic outlook to its packaging.

Envisioned and crafted by artist, James Jean, the design is symbolic of prosperity, and celebration. These unique bottles can be found across travel retails at airports.

Blue Dragons On Bottles

#3 The Time Of Jaeger-LeCoultre

Another brand that aims to fortify its market presence in China is Jaeger-LeCoultre with its global ambassador Jackson Yee. Its campaign, “The Best Is Yet To Come, Right On Time”, carries an optimistic outlook for the future, one that many people celebrating the lunar new year can resonate with.

What makes the ad more than just an ad is its incorporation of the cultural beliefs of Chinese New Year, making it more localized and focused. At the same time, universal ideals like hope, dreams and hard work appeal to audiences worldwide.

Watch The Ad Here

#4 Burberry’s Chengdu Immersion

The iconic fashion brand’s lunar new year 2024 collection pays its homage to Chengdu’s rich cultural traditions and history, with a grand feature in the cityscape.

Adorned in auspicious-colored red drapes, the campaign is set amidst the city’s busy streets. It offers a refreshing showcase of high-end fashion through an Eastern lens.

Chinese Actress, Tang Wei For Burberry

#5 Lululemon’s “Be Spring”

Featuring Academy award-winning and Crazy Rich Asians actress, Michelle Yeoh, Lululemon’s short film depicts the brand’s core belief of physical, mental and spiritual well-being, through the lens of the new year ushering rejuvenation.

The commercial showcases several cultural elements such as the martial arts clothing, forms as well as a Chinese architectural pagoda and blossoms background. It pays tribute to the ancient discipline of martial arts.

View lt Here

Have any of these 5 Chinese New Year 2024 campaigns that have caught your eye lately made an impact on your new year prep? Share with us what you think and find us on @indiecollaborates

Leading up to the new year, we’ve crafted some colorful and festive campaigns in collaboration with top influencers. Here’s a brief list of these if you’d like to shop for food and clothes this CNY:

#1 MANGO – @charlottewangwang @melissckoh @bellywellyjelly @meowiie @chxnyixin @gavinchongzhe

#2 Cotton On Kids – @itsjeanlum @shaine @carmen.layrynn

#3 Cold Storage – @zoeraymondtan @tippytapp

We’d like to wish all who celebrate, xīn nián kuài lè 🍊 May this year bring you prosperity, happiness and good wealth 🧧

24 Ways To Love Yourself In ‘24

11th February, 2022 by Kristen Leaman

It’s a new year. Time to start fresh with 24 ways to love yourself in 2024.

Maybe this year it’s time to show love to the most important person first, yourself.

We understand that practicing self-love may be challenging to some of us during tough times or even seen as a luxury with our hectic schedules. However, self-love is essential in supporting one’s physical, psychological, and spiritual growth!

Self-love is key to your mental health and physical wellness.

So do yourself a favour, take a deep breath and try these 24 ways to love yourself in 2024:

1.Start your day by meditating for two minutes. Close your eyes and breathe!

2. Buy yourself fresh flowers.

3. Clean your house or apartment.

4. Organize your workspace and files

5. Each night before bed write in your gratitude journal.

6. Make it a priority to get eight hours of sleep.

7. Read a good book.

8. Do something for yourself without guilt.

9. Treat yourself and buy something you’ve always wanted.

10. Practice the art of saying “no.”

11. Be of service — volunteer, help a friend, etc.

12. Compliment someone today.

13. Get your sweat on. Go for a hike or long walk.

14. Smile bright 🙂

15. Try something new: dance classes, cooking lessons, yoga.

16. Call your mom and tell her you love her (or your dad, sister, etc.).

17. Snuggle up with your honey or four-legged friend.

18. Allow yourself to have that piece of chocolate and savour every minute.

19. Shut off your email and cellphone for an hour.

20. Self-love mantra: “I am enough. I have enough. I do enough.”

21. Let go of comparison to others.

22. Write a love letter to your ex and burn it.

23. Look in the mirror and compliment yourself hard!

24. Take 15 minutes of each day to do what makes you happy.

We hope that this year, you’ll give yourself the love you deserve. Remember the most important relationship in life is the relationship with yourself 😉

24 Ways To Love Yourself In ‘24

Self-love is key to your mental health and physical wellness.

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